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YouTube's Lyor Cohen on YouTube Music, Childish Gambino and Kanye West


May 22, 2018 01:01

00:00 / 43:52

YouTube global head of music Lyor Cohen talks with Recode’s Peter Kafka about
the launch of YouTube Music, a $10-a-month music subscription service that
will replace YouTube Red. Cohen says giving the consumers the choice of paying
with money or “paying with your eyeballs” by watching ads is the right
direction for the music industry, and will liberate artists to make music on
their terms. He also talks about a now-infamous photo tweeted by rapper Kanye
West in which Cohen and fellow music exec Lucian Grainge are hugging with
West, who is wearing a “Make America Great Again” hat. Cohen says he’s
“disappointed” in many of West’s political views and wants him to focus on
music over politics; however, he also argues that consumers don’t understand
the suffering artists like West go through, and that social media can
exacerbate that pain. Read more
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