Bruce Pavitt and Jonathan Poneman were two rock-and-roll fans who met at
exactly the right time and place: Seattle in the early 1980s, where a raw
hybrid of metal and punk was finding its voice in dingy clubs. With borrowed
money and bounced checks, the two friends started Sub Pop Records, the iconic
label that launched Nirvana, defined the grunge movement, and helped transform
Seattle into a mecca for music.