The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
August 09, 2019 06:00
00:00 / 41:24
2 plays
Podcast listeners - great episode for those in the trenches and looking to
learn from execution. I sat down at Cannes with Todd Kaplan - who is a good
friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about
how PepsiCo is approaching marketing and using the "challenger" brand
approach. Tweet me @garyvee with any feedback or questions!
Timestamps:
7 - How Todd’s career started in college
13:15 - If you respectfully ask you’re putting yourself in a good position
19:40 - State of the union of Pepsi vs Coke
24:30 - Pepsi’s approach to Super Bowl 53
30:20 - Where do you get your “culture”?
34:55 - How do you balance an entrepreneur built for speed and an executive
with process?
37:10 - Life is what you make of it Read more
learn from execution. I sat down at Cannes with Todd Kaplan - who is a good
friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about
how PepsiCo is approaching marketing and using the "challenger" brand
approach. Tweet me @garyvee with any feedback or questions!
Timestamps:
7 - How Todd’s career started in college
13:15 - If you respectfully ask you’re putting yourself in a good position
19:40 - State of the union of Pepsi vs Coke
24:30 - Pepsi’s approach to Super Bowl 53
30:20 - Where do you get your “culture”?
34:55 - How do you balance an entrepreneur built for speed and an executive
with process?
37:10 - Life is what you make of it Read more
Podcast listeners - great episode for those in the trenches and looking to
learn from execution. I sat down at Cannes with Todd Kaplan - who is a good
friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about
how PepsiCo is approaching marketing and using the "challenger" brand
approach. Tweet me @garyvee with any feedback or questions!
Timestamps:
7 - How Todd’s career started in college
13:15 - If you respectfully ask you’re putting yourself in a good position
19:40 - State of the union of Pepsi vs Coke
24:30 - Pepsi’s approach to Super Bowl 53
30:20 - Where do you get your “culture”?
34:55 - How do you balance an entrepreneur built for speed and an executive
with process?
37:10 - Life is what you make of it
learn from execution. I sat down at Cannes with Todd Kaplan - who is a good
friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about
how PepsiCo is approaching marketing and using the "challenger" brand
approach. Tweet me @garyvee with any feedback or questions!
Timestamps:
7 - How Todd’s career started in college
13:15 - If you respectfully ask you’re putting yourself in a good position
19:40 - State of the union of Pepsi vs Coke
24:30 - Pepsi’s approach to Super Bowl 53
30:20 - Where do you get your “culture”?
34:55 - How do you balance an entrepreneur built for speed and an executive
with process?
37:10 - Life is what you make of it
