Try RadioCut Premium. It's ads-free! :)

The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing


August 09, 2019 06:00

00:00 / 41:24

2 plays

Podcast listeners - great episode for those in the trenches and looking to
learn from execution. I sat down at Cannes with Todd Kaplan - who is a good
friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about
how PepsiCo is approaching marketing and using the "challenger" brand
approach. Tweet me @garyvee with any feedback or questions!
7 - How Todd’s career started in college
13:15 - If you respectfully ask you’re putting yourself in a good position
19:40 - State of the union of Pepsi vs Coke
24:30 - Pepsi’s approach to Super Bowl 53
30:20 - Where do you get your “culture”?
34:55 - How do you balance an entrepreneur built for speed and an executive
with process?
37:10 - Life is what you make of it Read more
{"autoscroll": false}
01:19 02:01

We are sorry, audio play could not be started. Please try again in a few minutes

Send us the error detail
  • us-podcasts
  • 1541910000
  • podcastepisode
  • /radiostation/us-podcasts/has_recordings_at/1541910000
  • 0
  • America/Los_Angeles
  • -420
  • /pcastepisode/playing/149404/

We're sorry. We do not have this radio recordings for the time requested. You can click on 'Change' to go to another day or time. This radio is recorded Lun-Dom 0-23:59

--:-- → --:-- (0 s)
The cut starts from the position where you clicked Cut, marked with the icon [ and ends at the current position (@) when you "Save" or you may also clic on "Mark end of cut" and continue listening to the radio while filling up the form fields to then "Save".
Please enter a descriptive title for the audio cut
Please enter a more detailed description for the audio cut
Separate tags with commas (,)
Uploaded image size must not exceed 50kb
To create hidden or private cuts you must have a premium account
Get a premium account now
The cut should be at least 5 seconds long