"Branding is the profound manifestation of the human spirit," says designer
and podcaster Debbie Millman. In a historical odyssey that she illustrated
herself, Millman traces the evolution of branding, from cave paintings to
flags to beer labels and beyond. She explores the power of symbols to unite
people, beginning with prehistoric communities who used them to represent
beliefs and identify affiliations to modern companies that adopt logos and
trademarks to market their products -- and explains how branding reflects the
state of humanity.