In 2010, Justin McLeod was in business school, still trying to get over a bad
breakup that had happened years before. Determined to solve his own problem
and convinced that the best way to meet people was through friends of friends,
he built an app to replicate that experience. Gradually, Hinge grew into a
streamlined swiping platform that yielded mixed results: good dates, bad
hookups, mismatched swipes, and missed opportunities. Disappointed with this
outcome and inspired by a sudden twist in his own love life, Justin redesigned
Hinge as an app for finding meaningful relationships, with the tag line
"designed to be deleted." Today, Hinge is owned by Match Group and is one of
the most popular dating apps in the U.S.
_How I Built This_ Summit - information and tickets at:
Read more
In 2010, Justin McLeod was in business school, still trying to get over a bad
breakup that had happened years before. Determined to solve his own problem
and convinced that the best way to meet people was through friends of friends,
he built an app to replicate that experience. Gradually, Hinge grew into a
streamlined swiping platform that yielded mixed results: good dates, bad
hookups, mismatched swipes, and missed opportunities. Disappointed with this
outcome and inspired by a sudden twist in his own love life, Justin redesigned
Hinge as an app for finding meaningful relationships, with the tag line
"designed to be deleted." Today, Hinge is owned by Match Group and is one of
the most popular dating apps in the U.S.
_How I Built This_ Summit - information and tickets at:
Read less