In 2006, James Park had what he describes as a "lightning bolt" moment when he
first used a Nintendo Wii. Fascinated by its motion-tracking controller, James
wondered if you could take the technology out of the living room and into the
streets. Three years later, he and co-founder Eric Friedman launched the
Fitbit Tracker, which allowed users to track their steps and compare progress
with others. Sales took off, and Fitbit dominated the wearables market until
the Apple Watch came along, forcing James and Eric to re-imagine the brand.
Today, against a cloudy economic backdrop, James hopes Fitbit can grow into
its role as a health and wellness service.