Sign in to see fewer ads

Designing for, Marketing to, and Partnering With Gen Z

Logo

October 19, 2020 14:43

00:00 / 32:02

1 plays

Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers.
Our guest, Tiffany Zhong, is the 24-year-old CEO of Zebra IQ, a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In its recent Gen Z Trends Report, her company highlights important cultural trends and Gen Z behaviors based on a trove of proprietary research. In this conversation, Tiffany and a16z general partner Connie Chan discuss the key differences between Gen Z and millennials, the growing power of short- form video on platforms like TikTok and YouTube, our changing perception of luxury, and how Gen Z is shifting the paradigm around money, education, and work.
The pair breaks down how brands can partner with Gen Z influencers in a way that’s compelling, not cringeworthy, and why when it comes to memes and the art of emoji, you’re probably doing it wrong. Read more
{"autoscroll": false}
05:46 06:18
---
v2021-02-23T09:02:40+00:00us-podcasts
1923

We are sorry, audio play could not be started. Please try again in a few minutes

Send us the error detail
  • us-podcasts
  • 1614070000
  • https://chunkserver-do.radiocut.site
  • podcastepisode
  • /radiostation/us-podcasts/has_recordings_at/1614070000
  • 0
  • America/Los_Angeles
  • -420
  • /pcastepisode/playing/241743/

We're sorry. We do not have this radio recordings for the time requested. You can click on 'Change' to go to another day or time. This radio is recorded Lun-Dom 0-23:59


--:-- → --:-- (0 s)
The cut starts from the position where you clicked Cut, marked with the icon [ and ends at the current position (@) when you "Save" or you may also clic on "Mark end of cut" and continue listening to the radio while filling up the form fields to then "Save".
Please enter a descriptive title for the audio cut
Please enter a more detailed description for the audio cut
Separate tags with commas (,)
Uploaded image size must not exceed 50kb
To create hidden or private cuts you must have a premium account
Get a premium account now
The cut should be at least 5 seconds long