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#417: Link Building & SEO Guide, Episode 8

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April 09, 2021 08:00

00:00 / 08:41

Link building is the [process of obtaining links from other websites](https://link.build/process/) to your website in order to increase your search engine ranking. This post will give you a guide to link building for SEO, including when it should be done and what types of backlinks are best to aim for. The foundation of good SEO is having links back to your site pointing to it. The more, the better - but it's not just about quantity: you need high quality, relevant and contextual links commenting on how effective this review is before you'll see much in the way of increased search engine rankings or traffic volumes from these sites linking back to yours. We won't go into too much detail about link building strategies here because that's what we focus on as a process, and require levels of expertise that are beyond the basics at this stage. If you need some help with pitching journalists for getting links, take a look at [our link building guide](https://seo.co/link-building/). To enhance a website’s position in search engine listings page, the concept of link building is used. Link building can be simply done for websites that are new or those who have never been on it before and to create strong and reliable links with other sources. It builds up from other sources like blogs and social media pages. Search engines use these webpages as tenors of evaluating whether your site should rank higher than another one in their rankings list. 1\. Study the keywords you are targeting and place them in your navigation to make it clear what links leads to content about this topic. 2\. Investigate your competitors and find out their link profile, what type of backlinks they have (ex: editorial, blog comments). 3\. Find sites that may be interested in covering your business or product/service based on your target audience and send emails using an SEO service. We break down link building for you and show you a variety of ways that your website can gain links. We answer to question of: do I need more backlinks? How do I get them? These are always natural sounding tips so you don't have to worry about the repercussions, but will provide great resources in case you're looking for some outside help! The linked web-pages are the foundation of a search engine optimization strategy. Our article to link building is written by someone who has successfully built links for their own website and understands how it works from inside out. Founded on this expertise, we examine what is needed to create successful backlinks - such as expert insight into creativity, an understanding of psychology and patience in order to feel comfortable with your actions and not discouraged through tough experiences. Also mentioned: Connect with us: [**SEO.co**](https://seo.co/) **//** [**DEV.co**](https://dev.co/) **//** [**PPC.co**](https://ppc.co/) **//** [**Link.Build**](https://link.build/) Read more
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